P
Marketer
Pathcare
Nairobi | Full Time | Healthcare / Medical
End date 05 Aug 2024
Overview:
The Nairobi Marketer will be responsible for promoting our medical laboratory services within Nairobi and surrounding areas. This role requires a proactive individual with strong communication skills and a deep understanding of the local healthcare landscape.
- Develop and execute marketing strategies to increase awareness and drive utilization of our laboratory services in Nairobi.
- Build and maintain relationships with healthcare professionals, clinics, hospitals, and other potential clients.
- Conduct market research to identify opportunities for growth and expansion.
- Collaborate with the marketing team to create engaging promotional materials and campaigns tailored to the Nairobi market.
- Represent the company at industry events, conferences, and networking opportunities.
- Track and analyze marketing metrics to assess the effectiveness of campaigns and initiatives.
- Provide regular reports and updates on marketing activities and performance.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, preferably within the healthcare or medical industry.
- Strong understanding of the Nairobi healthcare market and industry trends.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work independently and as part of a team, with a proactive and results-oriented approach.
- Proficiency in Microsoft Office Suite and marketing software/tools.
- Valid driver's license and willingness to travel within Nairobi and surrounding areas as needed.