Business Development Services For Ray Project

Practical Action Kenya

Nairobi | Full Time | NGO / Non-Profit Associations

End date 19 Jul 2024

Objective of assignment

  • The project will hire a Business Development Services BDS Consultant who will provide services that will enhance the entrepreneurial capacity of young women and men to effectively run and manage their agri-enterprises. Specifically, the consultant will build the capacity of the young agriprenuers to: Access better and structured markets. Improve their competitive advantage by supporting youth agriprenuers to access information on improved and innovative technologies, broaden networks with regards to outreach and better their skills set to improve their business operational efficiency. Improve their business acumen in the dynamic agricultural space through mentoring and couching respectively. Develop/refine sustainable production and marketing models to help their business either grow/expand or improve their operational efficiency.

The consultants will provide Business trainings, linkages, networking, mentoring, coaching to small and medium sized enterprises and individual businesses within their respective counties to improve their businesses on the below listed skills sets:

  • Business management skills
  • Business registration
  • Business planning
  • Public and customer relations skills
  • Keeping proper business records
  • Market Research Techniques
  • Marketing business products/services
  • Taxation issues in business
  • Costing and pricing of business products and services
  • Business financing
  • Management of cash stock, and credit
  • Management of human resources
  • Risk management
  • Finance proposal development
  • Quality management and improvement of products and services
  • Financial analysis

Inception phase:

  • The assignment will start with an inception phase. This phase will include review of training guides, project documents, market related reports and policies. A rapid review of training needs assessment and the available information of the study area will also be done.
  • The inception phase will end with submission of the inception report with comments from Practical Action incorporated.

Training Phase:

  • The interim phase will include support in conducting deep-stick intervention assessments through reviews of the available project documents including the market analysis and baseline assessment reports to gain meaningful understanding of the project participants capacity strengthening needs needs analysis.
  • Disaggregate mentors’ information and capacity development needs as per the respective value chain poultry, African leafy vegetables, tomatoes, ground nuts and soybeans to define specific intervention areas.
  • Support businesses to expand their business by providing tailored advice, information, training, referrals, and support. This will also include value addition approach.
  • Provide small group/individualized trainings and advice.
  • Assist in the developmental processes of the established enterprises, including, acting as a sounding board and referral agent for income generation/enterprise development.
  • Build capacity and provide guidance to mentors to undertake various business tasks which will be achieved by mentoring clients in business skills, advice, connections to local networks, resources, opportunities and more lucrative markets.
  • Link/refer individual mentors to local service providers such as banks and training organisations.
  • Create linkages/networks with financial institutions and/or other advisory organisations or bodies that can assist in stimulating or advancing business development in the target areas.
  • Encourage commercial and industrial businesses in the area to provide their expertise and facilities to micro business providers.
  • Set up an effective monitoring, learning and evaluation plan and tool to monitor business progress of all young business owners in the respective counties.


  • The interim reports will be reviewed for input by Practical Action.
  • The final report will incorporate comments from reviewers.
  • The consultant will present specific recommendations to address problems/ constraints/ gaps and opportunities for improvement, and roles of different actors in creation of working opportunities for young men and women.

The following deliverables are envisioned under this consultancy:

  • Inception report Max 15 pages: an inception report incorporating findings of rapid review of training guidelines including development of tailored modules for agri-prenuers, desk review, details of work plan, and time schedules, and the tentative outline of training content.
  • Interim reports: training reports and progress highlighting number of youths trained, lessons learnt and linkages to market actors.
  • Final reports: Detailed report with clear alignment to the TOR, the final report will be the end product after incorporation of all the comments from Practical Action.
  • A detailed schedule will be developed and agreed with the successful candidate for these deliverables.

Skills Required

  • Consultant profile/eligibility criteria
  • For the purposes of this assessment, the Consultant should have at least a bachelor’s degree in Agribusiness /Agricultural economics/ Marketing/ Economics/ Commerce/Business management or related field background and extensive experience and knowledge in business mentoring and coaching in Kenya, including for youth and women initiatives. Among the desirable qualifications for lead consultant are:
  • Knowledge of ILO start and improve your business SIYB and grow and expand your business GEYB and mentoring approaches.
  • Practical business knowledge with emphasis on marketing and financial management skills.
  • Demonstrated experience in Market Research, monitoring and evaluation and product development.
  • A good command of the English, Swahili and Luo language.
  • Demonstrated experience in small business development and management own business or by providing business development services, experience with small business financing, market analysis and market research.
  • Demonstrated experience in community economic development, community empowerment, working with community-based organisations.
  • Strong experience in networking.
  • Highly developed interpersonal and oral communication skills.
  • Motivated and goal orientated.
  • Comfortable working autonomously.
  • Creative and strong problem-solving skills.
  • Strategic/big picture view – goal orientated.
  • Report writing experience.
  • Experience directly working with young people in research.
  • Good understanding and proven track record in safeguarding / do not harm principle.
  • Experience working in the lake Basin, highly recommended.

Guidelines for submission of expression of interest

  • Proposal and capability statement with clear methodological approach technical proposal
  • Detailed financial proposal in Kenyan Shillings: If the team consists of several members, the professional fees should not be a daily rate, but it should be based on clearly shown time allocation by each member of the team to the various activities.
  • Evidence of experience in similar work: samples of learning briefs or learning documents developed in the past.
  • Annexed to the proposal should be CVs of the consultant outlining previous experiences and accomplishment.
  • Indicate county of preference

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