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PZ Cussons
Route To Market Development Manager Beauty And Convenience Retail

Pz Cussons

Nairobi | Full Time | Manufacturing / Production / FMCG

Closing in 1 week from now

Key Responsibilities

RTM Strategy Development & Execution

  • Design and implement RTM strategies tailored to Beauty and Convenience Retail channels.
  • Evaluate and optimize distributor and retail coverage models to maximize reach and efficiency.
  • Lead the development of channel segmentation and prioritization frameworks.

Performance Management

  • Monitor and analyze RTM KPIs including availability, visibility, and sell-out performance.
  • Drive continuous improvement through data-driven insights and field feedback.
  • Collaborate with finance and supply chain to ensure cost-effective execution.

Stakeholder Engagement

  • Build strong relationships with distributors, retailers, and internal cross-functional teams.
  • Lead joint business planning sessions with key partners to align on growth targets.
  • Support sales teams with tools, training, and processes to enhance execution.

Channel Innovation & Expansion

  • Identify and pilot new RTM models including digital commerce

Qualifications.

  • Bachelor’s degree in a business-related field/social sciences.
  • At least 3 years' experience in a similar role.
  • Strong business acumen and understanding of market dynamics .

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