About the Role

This role reports to the National Sales Manager and is based in Eldoret. We are seeking a dynamic and results-driven sales professional to join our team and drive our sales efforts and In charge of the sales team productivity drive in the Western region of Kenya.

 Duties and Responsibilities

• Develop and implement effective sales strategies to achieve regional sales targets.
• Lead, manage, and motivate the regional sales team to ensure high performance and achievement of sales goals.
• Build and maintain strong relationships with key clients and stakeholders – distributors, wholesalers etc.
• Analyze market trends and competitor activities to identify new business opportunities.
• Prepare and present sales reports, forecasts, and performance analysis to senior management.
• Collaborate with the marketing team to develop promotional strategies and campaigns.

Required Qualifications

• Bachelor’s degree in business administration, Marketing, or a related field.
• Over five 5 years managerial experience as a Regional Sales Manager or similar role within FMCG.
• Proven experience in general trade.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to analyze sales data and market trends.
• Proficiency in Microsoft Office Suite.
• Willingness to travel within the region as required.
• Strategic thinker with a focus on driving business results.