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HF Group
Property Sales Manager - Affordable Housing

Hf Group

Nairobi | Full Time | Banking / Financial Services

Closing in 1 day from now

Principle Accountabilities

Sales Leadership

  • Lead recruitment, onboarding, training, coaching, and mentoring of a high-performing sales team digital team sales leaders and digital property sales advisors.
  • Set clear individual and team sales goals, empowering teams to achieve set targets.
  • Oversee daily team huddles using CRM dashboards and hold weekly one-on-one sessions and growth plans with direct reports.
  • Manage productivity, performance, and consequence management for direct and indirect reports in line with set turnaround times TATs.
  • Foster a positive team culture built on collaboration, accountability, and continuous improvement.

Marketing & Business Development

  • Establish and operationalize affordable housing site offices to drive on-ground sales and client engagement.
  • Set up Affordable Housing Desks in each branch as dedicated client touchpoints.
  • Design and implement annual marketing calendars with campaigns, activations, and events aligned to project timelines and targets.
  • Develop strategic sales playbooks, brochures, scripts, and presentations to support lead generation and conversion.
  • Monitor and analyze global and local real estate market trends, competitor activities, and advise management on emerging opportunities.
  • Collaborate with marketing, operations, admin, finance, and project management teams to deliver aligned business initiatives.

Operations & Compliance

  • Oversee and ensure effective use of the CRM system to track, manage, and optimize customer interactions and sales data.
  • Train team members on CRM best practices to ensure accurate and timely data entry for insights and improved customer engagement.
  • Ensure compliance with local laws, regulations, and company policies such as KYC, AML, and risk & compliance standards.
  • Act as the point of escalation for client issues, resolving concerns promptly to maintain satisfactory audit ratings and an NPS above 70%.

Stakeholder Engagement & Reporting

  • Build and maintain strong relationships with key stakeholders including customers, vendors, regulators, and internal teams.
  • Travel to project sites and branches for site visits, activations, events, and networking as needed.
  • Collaborate with cross-functional bank teams to cross-sell mortgages, current and savings accounts, digital financing solutions, and other bank products.
  • Provide regular reports to senior management on sales progress, project performance, and achievement of affordable housing targets.

Key Competencies and Skills

Technical Competencies

  • Proven work experience as a Property Sales Manager or equivalent.
  • Knowledge of CRM software and Microsoft Office Suite.
  • Experience with Boma Yangu Portal will be an added advantage.
  • Solid customer service attitude with excellent negotiation skills.
  • Knowledge of KYC/AML compliance requirements.
  • Knowledge of TCF Treating Customers Fairly principles.
  • Astute product knowledge.
  • Commercial acumen and prospecting skills.
  • Analytical skills.
  • Capability of managing multiple teams across multiple projects.

Leadership Competencies

  • Performance Management.
  • Strategic orientation.
  • Stakeholder influence and management.
  • Result orientation.
  • Strong communication and team management skills.
  • Strength in problem solving, issue-resolution and ability to work in a deadline-driven work environment.

Minimum Qualifications, Knowledge and Experience

Academic & Professional

  • Bachelor’s Degree in a Business-related field or any relevant field.
  • Membership with Estate Agents Registration Board is critical requirement.

Experience

  • A minimum of 7 years of relevant sales experience, 3 of which must be in a team management role.
  • Proven and successful ability to lead a group of sales personnel towards growth in enhanced sales volumes and enhanced revenue generation.
  • Experience in handling clients across all the income bands.
  • Own database of potential leads built over time.

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