Job Purpose

The PR, Media & Digital Marketing Officer will serve as the primary voice and digital presence of City Eye Hospital, responsible for managing all public relations, media communications, and digital marketing activities. This role is critical in building and maintaining the hospital's reputation, engaging with the community, and promoting our services through traditional and digital channels.

Key Responsibilities

Public Relations & Media Management

• Develop and maintain strong relationships with journalists, media outlets, and key stakeholders in the healthcare and local community sectors.
• Write, edit, and distribute press releases, media advisories, and public statements about hospital services, achievements, events, and initiatives.
• Serve as the primary media contact and spokesperson for the hospital when required.
• Coordinate media interviews, press conferences, and media visits to the hospital.
• Monitor media coverage and prepare regular media monitoring reports for management.
• Manage crisis communications and develop rapid response strategies for sensitive situations.
• Respond to media inquiries in a timely and professional manner.

Digital & Social Media Marketing

• Develop and implement comprehensive social media strategies across platforms including Facebook, Instagram, Twitter/X, LinkedIn, and YouTube.
• Create engaging content graphics, videos, posts, stories that educates, informs, and promotes hospital services and eye health awareness.
• Manage the hospital's social media calendar and ensure consistent, timely posting.
• Monitor and respond to comments, messages, and reviews on all digital platforms.
• Analyze social media metrics and provide regular performance reports with recommendations for improvement.
• Manage paid social media advertising campaigns to promote specific services or events.
• Maintain and update the hospital's website content.
• Develop marketing campaigns for patient engagement and health education.

Content Creation & Brand Management

• Produce high-quality written and visual content including blog posts, patient success stories, health tips, and educational materials.
• Ensure all communications maintain brand consistency and align with the hospital's values and messaging.
• Photograph and document hospital events, activities, and patient success stories with appropriate consent.
• Create and manage a content library of approved images, videos, and templates.
• Develop newsletters and other communication materials for internal and external audiences.

Strategy & Reporting

• Support the Marketing Supervisor in developing annual PR and digital marketing strategies.
• Monitor industry trends, competitor activities, and emerging digital marketing opportunities.
• Prepare monthly reports on PR activities, media coverage, and digital marketing performance.
• Track and report on key performance indicators KPIs including reach, engagement, website traffic, and lead generation.
• Manage the PR and digital marketing budget efficiently.

Required Qualifications

Education

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field.

Experience

• Minimum 2-3 years of experience in PR, media relations, or digital marketing healthcare experience is an advantage.
• Proven track record of successful media placements and social media campaigns.
• Experience managing multiple social media platforms and creating diverse content types.

Skills & Competencies

• Excellent written and verbal communication skills in English Swahili proficiency is an advantage.
• Strong media relations skills with existing media contacts preferred
• Digital marketing expertise including social media management, content creation, and analytics
• Graphic design skills using tools such as Canva, Adobe Creative Suite, or similar platforms
• Photography and basic video editing skills for content creation.
• Strong organizational and project management abilities.
• Ability to work under pressure and meet tight deadlines.
• Proficiency in social media management tools e.g., Meta Business Suite
• Understanding of Google Analytics, social media analytics, and reporting tools
• Knowledge of healthcare marketing regulations and patient privacy HIPAA/data protection principles.
• Video & Content Creation Tools
• Canva Pro
• CapCut / InShot for short-form videos.
• Adobe Premiere Pro / After Effects where licenses are available.
• Ability to adapt to licensed tools provided by the organization.
• Knowledge of healthcare marketing regulations and data protection.

Personal Attributes

• Creative thinker with strong attention to detail.
• Proactive and self-motivated with ability to work independently.
• Professional demeanor and excellent interpersonal skills.
• Compassionate understanding of healthcare environment and patient sensitivity.
• Adaptable and able to handle multiple priorities simultaneously.
• Strong ethical standards and discretion when handling sensitive information.

Preferred Qualifications

• Professional certification in Digital Marketing, Social Media Marketing, or Public Relations.
• Experience in healthcare, hospital, or medical services marketing.
• Established network of media contacts in Kenya.
• Experience with paid advertising platforms Facebook Ads, Google Ads.
• Video production and editing skills.
• Experience with website content management systems.

Working Conditions

• Standard office hours with occasional evening or weekend work for events.
• May require travel within Nairobi for community events and media engagements.
• Fast-paced environment requiring flexibility and adaptability.
• Computer-based work with regular use of digital devices.