We are seeking a results-driven Media Buyer Analyst to join our growing marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid media campaigns across multiple digital platforms. You will play a pivotal role in ensuring advertising investments deliver measurable returns and align with client objectives.

Key Responsibilities:

• Campaign Strategy & Execution: Develop, implement, and manage paid advertising campaigns across Google, Meta, LinkedIn, and other media platforms to achieve performance goals.
• Performance Analysis: Monitor, analyze, and report on campaign performance metrics, identifying trends and optimization opportunities to maximize ROI.
• Budget Management: Allocate and track media spend efficiently across channels while ensuring adherence to client budgets.
• Audience Targeting: Conduct data-driven research to identify and refine audience segments for precision targeting and improved conversion rates.
• Creative Collaboration: Work closely with the creative and strategy teams to develop high-performing ad creatives and messaging.
• Market & Trend Analysis: Stay informed on emerging digital trends, competitor activity, and evolving media landscapes to inform strategy.

Qualifications and Experience:

• Bachelor’s degree in Marketing, Communications, Statistics, or a related field.
• Minimum of 2 years’ experience in media buying, digital marketing, or performance analysis.
• Proficiency in media management tools e.g., Google Ads, Meta Business Manager, LinkedIn Campaign Manager.
• Strong understanding of analytics platforms such as Google Analytics, Data Studio, or similar.
• Proven track record in managing paid campaigns and achieving ROI targets.
• Knowledge of programmatic advertising and A/B testing methodologies is an added advantage.