Marketing Executive
Yusudi
Nairobi | Full Time | Sales / Retail
Closing in 1 week from now
What You Will Do
- Campaign Development - You will create and execute multi-channel marketing campaigns, develop content for various platforms, and build targeted email marketing sequences.
- Digital Marketing & Analytics - You will manage online presence across LinkedIn and Google Ads, track performance using analytics tools, and provide monthly ROI reports with actionable insights.
- Sales Support & Lead Generation - You will work directly with sales teams to create qualifying materials, conduct market research, and coordinate events like webinars and client workshops.
Requirements
- Must-haves
- Bachelor's degree plus 1-5 years of B2B marketing experience preferably in tech/professional services.
- Hands-on experience with marketing tools like Google Analytics, LinkedIn Campaign Manager, and CRMs HubSpot preferred.
- Strong copywriting skills with a portfolio and understanding of lead generation/sales funnels.
- Previous technology services experience, account-based marketing ABM knowledge, platform certifications, and basic design skills.
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