• We are seeking a dynamic and results-driven Marketing Executive to join our team in Nairobi. As a Marketing Executive, you will play a crucial role in developing and executing strategic marketing plans to promote our products or services, enhance brand awareness, and drive sales growth. If you have a passion for marketing, strong analytical skills, and the ability to thrive in a collaborative environment, we want to hear from you! 

Key Responsibilities: 

• Develop and implement comprehensive marketing strategies aligned with business objectives. 
• Conduct market research to identify trends, competitor activities, and customer preferences. 
• Create engaging content for marketing materials, including advertisements, social media posts, and website content. 
• Manage digital marketing campaigns across various platforms e.g., social media, email, search engine marketing. 
• Analyze marketing metrics and KPIs to evaluate campaign performance and optimize strategies. 
• Coordinate with internal teams and external agencies to ensure consistent branding and messaging. 
• Plan and coordinate marketing events, such as product launches and trade shows. 
• Stay updated on industry trends and best practices to recommend innovative marketing approaches. 
• Collaborate with sales teams to develop integrated marketing and sales initiatives. 

Qualifications & Requirements: 

• Bachelor’s degree in Marketing, Communications, or a related field. 
• At least 5 years of experience in marketing roles, with a focus on digital marketing preferred. 
• Proven track record of developing and executing successful marketing plans and campaigns. 
• Strong analytical and problem-solving skills. 
• Excellent written and verbal communication skills. 
• Proficiency in digital marketing tools and platforms e.g., Google Analytics, social media management tools. 
• Strong project management skills with the ability to handle multiple projects simultaneously. 
• Certification in relevant areas like Google Analytics or HubSpot is a plus.