Marketing & Communications Manager
Wts Energy
Nairobi | Full Time | Oil and Gas
Closing in 1 week from now
KEY RESPONSIBILITIES:
Marketing Strategy & Brand Management
- Develop and execute the client’s marketing strategy aligned with growth objectives and mission.
- Own and evolve the organizations brand identity across all touchpoints, digital, print, and in-person.
- Conduct market research to identify trends, competitor positioning, and new opportunities in the water and environmental technology sector.
- Track and report on marketing KPIs, continuously refining strategy based on performance data. Content Creation & Thought Leadership
- Create high-quality, technically informed content: articles, case studies, white papers, newsletters, and social media posts that showcase the organisations expertise.
- Translate complex engineering data, system performance metrics, and environmental outcomes into accessible, engaging narratives for diverse audiences.
- Manage the organisations social media presence LinkedIn, X/Twitter, Instagram with a consistent, professional, and mission-aligned voice.
- Develop and maintain the company website, ensuring content is current, compelling, and optimised for search.
Proposal Writing & Business Development Support
- Lead the writing and production of client proposals, technical bids, and tender submissions — working closely with engineers and project teams to ensure technical accuracy and commercial persuasiveness.
- Develop pitch decks, capability statements, and presentation materials for client meetings, partnership discussions, and investor engagements.
- Maintain a library of reusable proposal components: company credentials, case studies, project summaries, and technical descriptions.
- Support the CEO and senior team in preparing materials for strategic presentations and stakeholder engagements.
Fundraising & Grant Communications
- Assist in identifying and applying for grants, green bonds, impact investment opportunities, and sustainability-focused funding.
- Draft compelling funding applications and impact reports that connect the organisations work to donor and investor priorities.
- Build and maintain relationships with foundations, development finance institutions, and sustainability funding bodies.
Client & Partner Engagement
- Represent the organisations professionally at industry events, conferences, and networking forums.
- Support client relationship management by ensuring consistent, polished communication before, during, and after engagements.
- Coordinate with partners, government agencies, and environmental consultants on joint communications and co-marketing opportunities.
Key Qualifications:
- Must have a bachelor’s degree in marketing, Communications, Environmental Studies, Business, or a related field.
- The Ideal candidate should have a minimum of 4–7 years of B2B marketing or communications experience.
- Experience in the environmental, sustainability, engineering, infrastructure, or green-tech sectors is strongly preferred.
- Proposal & Technical Writing: Demonstrable experience writing winning proposals, bids, or grant applications in a technical or scientific context. You must be comfortable engaging with data, diagrams, and engineering concepts.
- Technical Curiosity: You do not need a science degree, but you must have a genuine appetite to understand how the organisations solutions work.
- Digital & Content Skills: Proficiency in social media management, content creation tools, and website CMS platforms.
- Experience with design tools Canva, Adobe Suite is an added advantage.
- Exceptional written English with the ability to adapt your voice for different audiences, from technical engineers to government officials to international donors.
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