Position Description

We seek a Market Research Consultant with a sharp eye for identifying high-potential business opportunities based on local market dynamics. The ideal candidate will assess specific geographic locations to determine the most viable business ventures and conduct deep-dive competitive analyses for those proposed concepts.

You’ll help clients and partners answer key questions like:

“What’s the best business to set up here—and what will it take to compete?”

Role and Responsibilities

Location-Based Opportunity Assessment

• Evaluate demographic, economic, and behavioural data to recommend business opportunities for specific towns, cities, or regions.
• Develop location-specific feasibility analyses, including customer segmentation and income/spending patterns.
• Analyse market gaps, unmet demand, and product-market fit across geographies.

Competitive Landscape Analysis

• Map and profile competitors operating in the same business category or location.
• Identify pricing structures, value propositions, distribution tactics, and marketing strategies used by competitors.
• Conduct SWOT analyses or benchmarking assessments to define client positioning.

Data Collection & Synthesis

• Lead desk research and field-based data collection if required through surveys, interviews, or observations.
• Collaborate with local teams or enumerators to validate on-ground insights.
• Translate findings into actionable business intelligence, models, or strategic recommendations.

Client Delivery & Reporting

• Prepare clear reports, slide decks, and briefs outlining opportunities and risks.
• Present findings to internal teams, clients, or investors in strategic and compelling formats.

Qualifications

• Bachelor’s or Master’s degree in Business, Marketing, Economics, or a related field.
• 3–5 years of experience in market research, business feasibility analysis, or strategic advisory.
• Strong understanding of African consumer markets, MSME ecosystems, and regional business dynamics.
• Excellent research design, data interpretation, and report writing skills.
• Bonus: GIS, Excel modelling, Tableau/Power BI, or familiarity with small business operations.