Job Purpose

The job holder will be responsible for managing and maximizing the revenue generated from commercial activities within airports, overseeing retail operations, concessions, and commercial spaces to enhance the overall passenger experience and optimize revenue streams that will ensure the Authority meets its commercial revenue targets.

Key Duties and Responsibilities

Developing and implementing Airports’ commercial retail business plans to achieve set objectives;
Researching, developing and implementing an optimal retail and concession plan that achieves revenue and customer objectives;
Researching and analyzing airport clientele preferences in retail to ensure that all customer requirements are catered for in the retail plan;
Developing and implementing an airside and landside retail mix and ensure a retail portfolio that meets customer needs;
Implementing and monitoring revenue performance of concessions;
Updating and reviewing the KAA concession order;
Researching and benchmarking in all aspects KAA commercial revenue plan with other international airports;
Maintaining a retail directory to ensure that all licenses are upto date;
Developing and monitoring service level agreements with retailers and concessionaires to ensure service delivery in line with set standards; and
Providing leadership to the Marketing and Business Development team working in commercial retail and concessions.

Key Qualifications and Experience

Bachelor’s degree in Business Administration, Marketing, Economics or a related field from a recognized institution of higher learning
Master’s degree is desirable
Minimum period of eight 8 years relevant work experience, three 3 of which must be in a supervisory position
Relevant Diploma & Professional qualification in Marketing and a Member of the Chartered Institute of Marketing CIM, Marketing Society of Kenya MSK, Member of the Institute of Customer Experience ICX Kenya and Public Relations Society of Kenya PRSK or equivalent
Professional qualification in marketing
Management course lasting not less than four 4 weeks
Proficiency in computer applications

Skills and Competencies