Job Reference No. NBK/MKT/01/2025

Position Scope:

• This position is responsible for developing, implementing and executing Brand strategies and plans to increase Brand visibility, awareness and engagement and stakeholder management under the leadership of the Director – Marketing, Corporate Communications & Citizenship. It works closely with the Marketing and Corporate communications teams respectively to develop Brand strategies and monitor their execution.

Key Responsibilities:

• Brand Champion. They are responsible for the development of Brand plans that are in line with the Corporate Brand image, promise, values, ethos and guidelines.
• Aligns Brand engagement and collateral to ensure delivery of the Brand guidelines.
• Is a Brand steward and assesses the Brand perception with key Bank stakeholders.
• Aligns Brand messages to position the Banks as an award winning and thought leader in the industry.
• Manages the Brand image to the internal stakeholders to effect a positive Brand culture and maintain the corporate image.
• Appoints and trains Brand Champions to align Brand communications to each of the Bank’s outlets.
• Develops Brand initiatives and strategies in the organization that are in alignment with the Business ideals and Brand goals.
• Manages the Brand look and feel across the Banks customer touchpoints, including Branches, Agents,ATMs, digital forums, etc.
• Evaluates stakeholder engagement and assesses strategic Brand engagement tools to increase Brand advocacy.
• Strategic internal customer engagement to enhance Brand culture.
• Develop and manage Brand collateral in line with the Banks guidelines and target audience.
• Align Bank visibility tools to Brand guidelines as well as County government standards.
• Identify and build partnerships with Vendors to ensure delivery of collateral in line with Group Procurement guidelines.
• Develop Brand strategies and plans to boost Brand perception.
• Development of the Brand budget for the financial year.

Education/Professional Qualifications, Skills & Experience:

• Bachelor’s degree in marketing or a business-related field from a recognized University.
• Professional qualifications in CIM
• Master’s degree in a Business-related field from a recognized University is an added advantage.
• A minimum of 5 years’ experience in Marketing / Brand.
• Strategy formulation and execution.
• High Relationship management skills.
• Passionate, dynamic and ability to adapt quickly.
• Strong commercial acumen and analytical skills.
• Team player and ability to deliver with cross functional teams.
• Planning, budgeting, forecasting and good follow-through to ensure delivery of the Brand plans for the year.
• Negotiation and stakeholder engagement.
• Excellent interpersonal, communication and negotiation skills.
• Ability to make operational and routine decisions in a timely and effective manner and to be accountable for decision making within departmental and role allocation.
• Able to withstand strategic and operational challenges and maintain momentum.
• Manages emotions in a mature and composed manner as expected.