Reporting to the Marketing Manager, the Digital Marketing Executive will be responsible for developing, executing, and optimizing digital marketing strategies to promote automotive products and services. This role plays a key part in enhancing brand visibility, generating leads, and driving customer engagement across digital

• Campaign Management: Plan, launch, and manage digital campaigns across platforms like Google Ads, Facebook, Instagram, and YouTube to promote vehicle sales, services, and dealership events.
• Content Creation: Collaborate with creative teams to produce engaging content, including videos, blogs, and social media posts tailored to the company audiences.
• SEO & SEM: Optimize the company website content and structure for search engines to improve organic rankings and manage paid search campaigns.
• Social Media Management: Maintain and grow the brand’s presence on platforms such as Instagram, Facebook, LinkedIn, and TikTok, with a focus on community engagement and customer interaction.
• Analytics & Reporting: Track campaign performance using tools like Google Analytics and provide actionable insights to improve ROI. Collect and analyze customer data from various events and give periodic reports, at least monthly.
• Email Marketing: Design and execute email campaigns for promotions, service reminders, and customer retention.
• Market Research: Analyze competitor strategies, customer behavior, and industry trends to inform digital tactics.
• Collaboration: Work closely with vehicle sales and after-sales teams to align marketing efforts with business goals.
• Events & Campaigns: Ensure the company participates in strategic events when maximum ROI will be realized. Make proposals for marketing initiatives in time, and plan for events ahead of time.

• 3+ years of experience in digital marketing, preferably in the automotive or retail sector

• Proficiency in digital tools (Google Ads, Meta Business Suite, SEO tools, and CRM systems).
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication.
• Creative mindset with attention to detail.
• Ability to manage multiple projects and meet deadlines. 

Preferred Attributes:

• Passion for automobiles and emerging automotive technologies.
• Familiarity with dealership operations and customer journeys in the motor industry.
• Experience with video marketing and influencer collaborations.

If you meet the qualifications, we’d love to hear from you! Please send your resume, cover letter, and any relevant certifications to [email protected] with the subject line "Digital marketing executive – [Your Name]."