Job Purpose Statement 

• This role combines strategic digital marketing and hands-on content development,
• The Digital Marketing & Content Creation Officer is responsible for driving high-impact digital campaigns, managing the bank's digital footprint presence, and ensuring continuity of content creation.
• To support the delivery of digital marketing and content activities by preparing briefs, coordinating with agencies, following up on timelines, and assisting in campaign tracking and reporting, ensuring seamless execution of the bank's digital initiatives. The incumbent will champion website optimization, digital campaigns, content creation, social media presence, and analytics - bringing the CIB Kenya brand to life digitally while supporting visibility, lead generation, and client engagement.
• This role is ideal for a proactive, creative, agile, data-driven individual who understands digital media, appreciates visual storytelling, and thrives in a fast-paced environment. 

Key Responsibilities 

• Develop and implement cost-effective digital campaigns that support revenue generation across products.
• Track digital campaign spend and ROI across channels paid search, display, social, email and propose adjustments to maximize value.
• Support cross-sell and up-sell initiatives using data-driven targeting and personalized messaging. Monitor and report on cost-per-lead, conversion rate, and customer acquisition costs from digital activities.
• Support budgeting by forecasting digital media requirements and expected returns.
• Collaborate with product and branch teams to design digital lead-generation strategies with measurable business impact. Contribute to business development efforts by aligning campaign messaging to strategic revenue goals and partner promotions.
• Proactively recommend digital channels for product rollouts to reduce offline marketing spend. Identify opportunities to reduce agency or vendor costs by handling key content, email, and design tasks in-house.