Digital Marketer
Collection Africa Limited
Nairobi | Full Time | Banking / Financial Services
Closing in 1 week from now
- We are looking for a results-oriented Digital Marketer to generate qualified leads and support 10% month-on-month revenue growth.
- The successful candidate will manage digital campaigns, optimise online channels, and ensure marketing activity contributes directly to real, billable business opportunities
KEY RESPONSIBILITIES
- Generate qualified leads for business development teams Plan, launch, and optimise digital marketing campaigns across SEO, social media, email, and paid advertising
- Track and report lead generation performance and ROI .Collaborate with Business Development and Client Services teams to convert leads into active clients
- Support brand visibility, positioning, and market engagement
KEY PERFORMANCE INDICATORS KPIs
- Number of qualified leads generated
- Lead-to-opportunity conversion rate
- Campaign ROI and cost per lead
- Contribution of digital leads to signed contracts
- Website traffic, engagement, and campaign performance
QUALIFICATIONS & EXPERIENCE
- Diploma or Bachelor's degree in Marketing, Business, Communications, or related field
- Minimum 3 years' experience in digital marketing or lead generation
- Experience in financial services, fintech, B2B, or collections sector is an advantage
- Strong hands-on experience with digital marketing tools, SEO, and analytics
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