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Collection Africa Limited
Digital Marketer

Collection Africa Limited

Nairobi | Full Time | Banking / Financial Services

Closing in 1 week from now

  • We are looking for a results-oriented Digital Marketer to generate qualified leads and support 10% month-on-month revenue growth.
  • The successful candidate will manage digital campaigns, optimise online channels, and ensure marketing activity contributes directly to real, billable business opportunities

KEY RESPONSIBILITIES

  • Generate qualified leads for business development teams Plan, launch, and optimise digital marketing campaigns across SEO, social media, email, and paid advertising 
  • Track and report lead generation performance and ROI .Collaborate with Business Development and Client Services teams to convert leads into active clients
  • Support brand visibility, positioning, and market engagement

KEY PERFORMANCE INDICATORS KPIs

  • Number of qualified leads generated
  • Lead-to-opportunity conversion rate
  • Campaign ROI and cost per lead
  • Contribution of digital leads to signed contracts
  • Website traffic, engagement, and campaign performance

QUALIFICATIONS & EXPERIENCE

  • Diploma or Bachelor's degree in Marketing, Business, Communications, or related field
  • Minimum 3 years' experience in digital marketing or lead generation
  • Experience in financial services, fintech, B2B, or collections sector is an advantage
  • Strong hands-on experience with digital marketing tools, SEO, and analytics

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