Job Purpose

• This is a hands-on role ideal for an early-career creative with 1-2 years of experience in digital marketing, content development, and Creative design.
• The Digital Content & Design Intern will support the development and execution of high-impact digital content and campaigns, ensuring brand consistency, customer engagement, and creative continuity.
• With a strong foundation in graphic design and digital marketing, the intern will work closely with the Marketing, Brand & Communications team to bring the CIB Kenya brand to life across all digital touchpoints — including social media, email, website, and internal platforms. This role also serves as a critical creative backup, ensuring business continuity in content production and visual design when needed.

Key Responsibilities

• Support digital campaign execution to maximize ROI on ad spend.
• Assist in monitoring and reporting on digital ad performance and cost metrics.
• Create design assets that support revenue-generating activities e.g., product promos. Support SEO strategies to boost unpaid visibility and reduce reliance on paid channels.
• Assist in repurposing content to extend campaign shelf-life and reduce content production costs.
• Contribute to business development efforts by aligning campaign messaging to strategic revenue goals and promotions.
• Proactively recommend digital channels for product rollouts to reduce offline marketing spend.
• Identify opportunities to reduce agency or vendor costs by handling key content, email, and design tasks in-house.
• Customer Create visually appealing, on-brand content tailored for different customer segments.
• Design digital banners, social media posts, and other assets for customer-facing channels.
• Assist in managing content calendars aligned with customer events and promotions. Support social media community engagement by creating reactive content and templates. Help implement feedback from customer-facing teams into digital content and design.