Digital Campaign Manager - Collections Job. Media Jobs In Kenya

As part of our Repayments Product Group, you'll be responsible for driving M-KOPA's collections performance, supporting our mission of being a transformative financial partner. You'll collaborate with product managers, credit analysts, and commercial operators across multiple countries.

Must Read>>>The Interview Playbook: How To Answer Common Questions

Responsibilities

• Developing and executing collections campaigns. Create and manage targeted collections campaigns, identify at-risk customer segments, and utilize various channels including SMS, in-app notifications, and social media to drive timely repayments.
• Conducting A/B testing. Plan and execute tests to optimize collection strategies and campaign effectiveness. Analyze results to make data-driven decisions and improve collection rates.
• Collaborate with our analysts to track and analyze campaign performance. Define core collection metrics and KPIs. Monitor campaign effectiveness, prepare performance reports, and provide actionable insights for improving collection rates.
• Optimizing collection journeys. Analyze customer data to identify barriers to payment and opportunities for improvement. Implement changes to collection workflows to increase payment rates.
• Collaborating cross-functionally. Work with credit, product, commercial, customer care, and analytics teams to align collection strategies with business objectives. Use customer feedback and data to improve collection effectiveness.

This is a fully remote role and will include travel across our different markets and working within the UTC -1 through UTC+3 time zones.

Qualifications

• 3+ years experience and track record in developing and executing digital campaigns
• Experience with collections management systems and customer segmentation strategies
• Proficiency in A/B testing and campaign optimization techniques
• Strong analytical skills
• Excellent communication and stakeholder management skills
• Ability to balance collection effectiveness with customer experience
• Experience working with diverse, distributed teams across multiple countries

Must Read>>>The Unwritten Rules Of CV Writing In Kenya (Don’t Get Rejected!)

How to Apply

Click here to apply