
Customer Marketing Manager - Convenience Retail
Pz Cussons
Nairobi | Full Time | Manufacturing / Production / FMCG
Closing in 1 week from now
Key Deliverables
- Understanding the objectives and strategies of key customers in each retail environment overall and by category and communicating insights.
- Executing channel strategies 5P and seeks to exploit incremental sales growth opportunities in the Supermarket Channel
- Right product assortment, NPD Listing
- Visibility drives in the convenience retail channel– Fixtures, POS
- Right Promotional activities Battle Plans
- Coordinate collection and analysis of data –Supermarket scan data, competitor pricing/Activities and deriving insights from them.
- Designing and executing convenience retail channel promotional plans Battle Plans
- Ensuring pre- and post-evaluation of all major promotional activities within the channel
- Deployment of merchandising guidelines and achieve in store execution excellence through the merchandising and distributor team
- Review performance of all Supermarket channel stores’ KPIs as stipulated in the Joint Business Plans/Agreements
- Work with the Customer Management Teams and Key Accounts Team to execute Terms and Conditions in the channel
- Monthly Bottom – Up forecast for the Supermarket channel by account/SKU
- The person will be a key member of the Business Planning Team Commercial Planning Process & Forecast consensus, and will also participate in New Product Development projects
- Development and deployment of best-in-class Route to Markets for the Supermarket channel – Ensuring effective distribution and product availability in the right retail environment
- Advise the Customer Management Team on the right product assortment in each of the supermarket channels – Hypermarkets, Supermarkets, Convenience stores
Qualifications
- 4-5 years demonstrated experience in Customer Marketing.
- A bachelor's degree in any field
- In store execution experience
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