Basic Job Summary

To develop and implement digital strategies to drive engagement in campaigns, membership growth, and education enrolment across existing and new platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.

Duties & Responsibilities

• Daily posting and promotion of upcoming programs, articles, and events; managing all social media sites.
• Implement the social media strategy.
• Manage @iLabAfrica and @iBizAfrica social media channels: Facebook, Twitter, Instagram, and LinkedIn.
• Oversee stills, video, and design production for content of four social media organic campaigns.
• Develop and manage online paid campaigns throughout the year.
• Create a monthly content calendar for all digital platforms.
• Monitor postings to ensure consistency of brand messaging, language, and visuals.
• Interact with followers and potential customers by responding to inquiries via social media pages.
• Build social media communities and online discussions to increase engagement rates.
• Compile analytical reports showcasing results and ROI Return on Investment.
• Collaborate with other faculty and departments to standardize content across various Facebook pages.
• Establish key relationships with influencers on different social media platforms.
• Stay updated on key trends and changes in the digital media landscape.

Minimum Academic Qualifications

• Bachelor’s degree in Communications.

Experience

• At least 3 years’ experience in content creation for blogs, newspapers, websites, and various social media platforms.

Key Competencies and Attributes

• Excellent writing and editing skills.
• Strong critical thinking and analytical abilities.
• Great interpersonal people skills.
• Excellent command of written and spoken English and Kiswahili.
• High integrity and professionalism.
• Exceptional attention to detail and ability to follow through with accuracy.