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HF Group
Commercial Lead

Hf Group

Nairobi | Full Time | Banking / Financial Services

Closing in 1 month ago

Principle Accountabilities

  • Develop and implement commercial strategies that align with the innovation and product roadmap.
  • Conduct market research and competitor analysis to identify emerging trends and business opportunities.
  • Collaborate with the Product Owner to define value propositions and pricing models for innovative products and services.
  • Develop business cases to support new product development and commercialization initiatives.
  • Lead go-to-market planning, including launch strategies, marketing campaigns, and sales enablement.
  • Work closely with marketing and sales teams to develop product positioning and messaging.
  • Create sales presentations, product briefs, and promotional materials to support commercialization efforts.
  • Train sales teams on new product features and benefits to enhance customer engagement.
  • Build and maintain relationships with key stakeholders, including customers, partners, and internal teams.
  • Identify and engage potential partners to expand market reach and distribution channels.
  • Gather and analyze customer feedback to inform product improvements and future innovations.
  • Track key performance indicators KPIs related to commercial success, such as sales revenue, market share, and customer satisfaction.
  • Prepare regular reports and presentations on commercial performance and strategic initiatives.
  • Continuously assess the effectiveness of commercial strategies and recommend improvements as needed.

Key Competencies and Skills

  • Strong understanding of go-to-market strategies, product commercialization and agile delivery.
  • Excellent analytical and strategic thinking skills.
  • Strong communication and presentation abilities.
  • Demonstrated ability to build and maintain relationships with stakeholders and partners.

Minimum Qualifications, Knowledge and Experience

Experiences, Academic & Professional Qualifications

  • Bachelor’s degree in Business, Marketing, Commerce, or a related field.
  • 5+ years of experience in digital & conventional commercialization in financial services.
  • Proven experience in a commercial or business development role, preferably within an innovation or product development environment.

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