
Commercial Lead
Hf Group
Nairobi | Full Time | Banking / Financial Services
Closing in 1 month ago
Principle Accountabilities
- Develop and implement commercial strategies that align with the innovation and product roadmap.
- Conduct market research and competitor analysis to identify emerging trends and business opportunities.
- Collaborate with the Product Owner to define value propositions and pricing models for innovative products and services.
- Develop business cases to support new product development and commercialization initiatives.
- Lead go-to-market planning, including launch strategies, marketing campaigns, and sales enablement.
- Work closely with marketing and sales teams to develop product positioning and messaging.
- Create sales presentations, product briefs, and promotional materials to support commercialization efforts.
- Train sales teams on new product features and benefits to enhance customer engagement.
- Build and maintain relationships with key stakeholders, including customers, partners, and internal teams.
- Identify and engage potential partners to expand market reach and distribution channels.
- Gather and analyze customer feedback to inform product improvements and future innovations.
- Track key performance indicators KPIs related to commercial success, such as sales revenue, market share, and customer satisfaction.
- Prepare regular reports and presentations on commercial performance and strategic initiatives.
- Continuously assess the effectiveness of commercial strategies and recommend improvements as needed.
Key Competencies and Skills
- Strong understanding of go-to-market strategies, product commercialization and agile delivery.
- Excellent analytical and strategic thinking skills.
- Strong communication and presentation abilities.
- Demonstrated ability to build and maintain relationships with stakeholders and partners.
Minimum Qualifications, Knowledge and Experience
Experiences, Academic & Professional Qualifications
- Bachelor’s degree in Business, Marketing, Commerce, or a related field.
- 5+ years of experience in digital & conventional commercialization in financial services.
- Proven experience in a commercial or business development role, preferably within an innovation or product development environment.
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