JOB SUMMARY

This position is responsible for leading business growth, client retention, and strategic relationship management efforts by onboarding insurance and corporate clients, supporting credit control, and expanding access to Beacon of Hope Hospital’s services. The Officer will spearhead marketing initiatives, oversee insurance partnerships, and collaborate with finance and operations teams to ensure smooth service delivery and revenue optimization.

KEY RESPONSIBILITIES

R1. Business Development & Marketing

• Identify and engage new corporate, institutional, and insurance clients e.g. schools, NGOs, companies.
• Represent the hospital in exhibitions, wellness days, stakeholder forums, and strategic networking events.
• Promote hospital services to both insured and self-pay clients through outreach activities and direct engagement.
• Develop and implement campaigns aligned with hospital strategic goals.
• Produce tailored marketing materials brochures, presentations, digital content.

R2. Insurance & Corporate Onboarding

• Initiate onboarding of insurance companies and corporate clients, ensuring documentation and contracts are executed.
• Coordinate with billing and clinical teams for smooth service provision and client setup.
• Manage communication and compliance with partner organizations.

R3. Client Relationship Management

• Act as the primary contact for insurance and corporate clients.
• Resolve complaints, collect feedback, and ensure positive service experiences.
• Schedule client reviews and maintain strong rapport with stakeholders HR teams, wellness units, etc..

R4. Credit Control Support

• Liaise with the Accounts Office to follow up on payments, claims, and rejections.
• Maintain records of corporate credit utilization and expected reimbursements.
• Monitor insurance account performance and flag financial risk areas.

R5. Reporting & Strategy

• Prepare monthly reports on acquisitions, revenue performance, feedback, and market trends.
• Review competitor service packages and suggest ways to improve the hospital’s market positioning.
• Support pricing, packaging, and promotional adjustments based on market insights.

R6. Other Duties and Responsibilities

• Perform any other duties as may be assigned by management.

KNOWLEDGE, SKILLS AND ABILITIES

These may be acquired through formal education, professional training, prior experience, or on-the-job development:

Level of Education

• Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field.

Specialized Training/Professional Qualifications

• Additional marketing certifications from a reputable institution is an added advantage.

Competencies/Abilities/Skills Required

• Excellent interpersonal, communication, and negotiation skills.
• Strong networking and relationship-building capacity.
• Ability to work independently and collaboratively within multidisciplinary teams.
• Professional, proactive, and client-focused mindset.
• Knowledge of hospital operations, healthcare financing, and credit control processes.

Relevant Job Experience

• Minimum 3 years of relevant experience in healthcare, insurance, or business development settings.
• Proven ability in handling insurance partnerships, corporate engagement, and claims processes.