• Identify, prospect, and onboard new B2B clients through cold calls, site visits, referrals, and lead generation platforms.
• Develop and execute effective sales plans to meet or exceed monthly, quarterly, and annual sales targets.
• Forecast sales performance, track pipeline activities, and report regularly on progress.
• Build and maintain strong, professional relationships with key clients across multiple sectors Wholesale, HoReCa, institutions, industrial processors.
• Lead commercial negotiations including pricing, payment terms, delivery schedules, and volumes.
• Work closely with logistics, customer service, and production teams to ensure timely and accurate order fulfillment.
• Collaborate with the marketing team to support B2B campaigns and product promotions.
• Conduct ongoing competitor analysis, pricing reviews, and customer satisfaction assessments.
• Gather market feedback and propose product or process improvements.
• Maintain accurate sales records, account information, and reports in CRM systems.

Qualifiications

• Bachelor's degree in Sales, Marketing, Business Administration, or a related field.
• Minimum of 5 years' B2B sales experience in the FMCG industry food, beverage, Agri-processing preferred.
• Experience selling to wholesalers, distributors, institutions, and bulk buyers is essential.
• Familiarity with coconut-based or agricultural products is an added advantage.