Agency Sales Executive
Radio Africa Group
Nairobi | Full Time | Agency Sales Media Sales Ad Space Newspaper
Closing in 5 months ago
The Star Publications Limited is seeking an ambitious and proactive Agency Sales Executive. This role offers a growth opportunity for a driven professional ready to build strong agency relationships and contribute to revenue growth through innovative, multi-platform advertising solutions. It’s ideal for someone eager to develop in a fast-paced media environment.
The Agency Sales Executive will be responsible for driving revenue growth by implementing innovative agency sales strategies. This role is focused on maximizing print and cross-platform advertising sales, acquiring new business, retaining key accounts, and ensuring high levels of client satisfaction and compliance with commercial policies.
Business Development & Sales Execution
- Develop and execute strategic sales plans targeting media buying agencies and direct corporate advertisers.
 - Proactively pitch The Star's media solutions through compelling presentations, mockups, and audience insights.
 - Regularly engage clients to secure advertising deals across print, digital, and integrated platforms.
 - Ensure a steady pipeline of new leads and regularly onboard new clients, logging activity in the CRM/ERP system.
 
- Account Management
 
- Manage and grow assigned agency and corporate client portfolios.
 - Deliver exceptional client servicing, including ongoing communication, campaign updates, and timely delivery of artworks.
 - Reconcile client accounts monthly and liaise with finance to ensure accurate billing and collections.
 
- Forecasting & Reporting
 
- Submit weekly sales forecasts and activity reports with clear status updates and revenue projections.
 - Provide feedback to the sales manager on potential business risks and opportunities within the portfolio.
 
- Credit Control & Collections
 
- Ensure all invoices are followed up and payments collected within the different credit windows.
 - Flag potential defaults early and escalate where necessary to ensure adherence to the credit policy.
 
- Market Intelligence & Industry Insights
 
- Conduct market research and gather intelligence on competitor activity, industry trends, and emerging opportunities.
 - Identify white-space opportunities within sectors not yet penetrated or underutilized by The Star.
 
- Cross-functional Collaboration
 
- Work closely with the editorial, design, digital, and marketing teams to co-create custom client solutions.
 - Collaborate with internal sales teams across Radio Africa Group platforms to support bundled or cross-media sales.
 
- Brand Representation
 
- Represent The Star professionally and uphold brand integrity in all engagements.
 - Maintain professional grooming and conduct as a company ambassador in all external and internal interactions.
 
- A Bachelor's degree in Marketing, Business, Communications, or a related field.
 
- 1–2 years of experience in media sales, agency coordination, or related commercial roles.
 
- Basic understanding of media planning, sales cycles, and advertising principles.
 - Eagerness to learn and grow within a multi-platform media sales environment.
 - Good interpersonal and communication skills with the ability to build client relationships
 - Strong presentation and organizational skills, with attention to detail.
 - Familiarity with digital platforms, social media, and CRM tools is an added advantage
 
The Star Publications Limited does not charge a recruitment fee or work with any persons or agencies that charge a recruitment fee.
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